Friday, 09-May-2008 19:09:45 CDT
Book Review by
Daniel Vaisrub
July 5, 1999
A review of The
Motley Fool Investment Guide
Here at investmenttool.com, both Steve
and I are self-proclaimed Fools. Here's why.
Before there was a fool.com, before David
and Tom Gardner had become media celebrities, there was a revolutionary
book on investing : The
Motley Fool Investment Guide. It was (and is) a truly radical
book: it gets to the root of Wall Street's "Wisdom" and completely debunks
it.
Wall Street firms would have you believe
that you (as an "amateur") are incapable of properly investing your own
money. Instead, you should trust your hard-earned money to their
Wise counsel of stocks (paying full commission) and mutual funds (again,
paying loads and fees).
They do not go into a detailed analysis
of why the vast majority of mutual funds under perform the market or why
load funds do worse than no-load funds (though there is ample evidence
for both propositions). Instead, they question the basic premise
that you cannot properly control your own investments.
For Fools, investing is not like diplomacy
or neurosurgery: amateurs can compete with the professionals, often quite
successfully. In fact, the amateur has some advantages, like being
small (David vs. Goliath), nimble, unbound by institutional requirements
and government regulations. With the advent of the Internet, the
playing field is even more level, because you have access to much the same
information as the pros (like investmenttool.com, for example) and even
lower commissions.
Having gotten you to believe that you actually
can invest for yourself, the Gardner brothers then proceed to teach you
some basic basic techniques of investing. They start with using Index
funds to beat professionally managed
funds. They then move on to portfolio
strategies like the Dow Dividend Strategy which attempts to buy Dow stocks
on the cheap. They then tackle strategies for more volatile small-cap
growth stocks, including techniques for shorting stocks. They then
give sound advice on investment techniques you should avoid (including
day trading).
So why did I like this book so much?
First, it's a good read, which always helps.
Second, I earned an MBA in Finance, which
could qualify me to work for the Wise Ones. Only after I finished
b-school did I find out that much of the theory I learned fails one important
test: reality. So I like the idea that two guys who admit they aren't
finance jocks come along and write a book that helps ordinary folks invest
better by ignoring the received Wisdom.
Third, the Fools encourage you to do your
own research and learn more about the companies you invest in. It's
a topic I can't emphasize this enough: know what you're doing before you
do it. This is not a warning: it's a "go get 'em" kick in the pants
to take control of your investments.
So that's why I'm a Fool.
They started a movement with this book.
They have added more books and a Foolish web site, but it all started here.
Enjoy!
Daniel Vaisrub
investmenttool.com
You may click on these pictures or
the book title to purchase this book from Amazon.com.
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